Oshi Culture

Japan’s “Oshikatsu” Boom: From Everyday Fandom to Quirky Devotion

If you follow Japanese pop culture online, you might have seen the word 推し活 (oshikatsu), which literally means “support ...

Japan Culture and HistoryJapan Current EventsJapanese Internet CultureJapanese TrendsPop Culture JapanSocial Media Trends

🎵 Japan’s New Viral Dance: “Baibai FIGHT!” by CANDY TUNE

Discover how ILLIT’s “Baibai FIGHT!” has taken over Japanese TikTok with its chocolate-inspired choreography, oshi culture energy, and viral appeal among Gen Z.

Japan Current EventsJapanese Internet CultureJapanese Music TrendsJapanese TrendsSocial Media Trends