Gen Z

Japan’s Gen Z Keeps BeReal. Alive: The Rise of “Authentic Posting” Culture

Discover why Japan’s Gen Z is keeping BeReal at the top of social media trends. Learn how authenticity, casual posting, and digital community shape the future of SNS culture in Japan.

2025.08.23

Buzzwords in JapanJapanese Internet CultureJapanese TrendsSocial Media Trends

🎵 Japan’s New Viral Dance: “Baibai FIGHT!” by CANDY TUNE

Discover how ILLIT’s “Baibai FIGHT!” has taken over Japanese TikTok with its chocolate-inspired choreography, oshi culture energy, and viral appeal among Gen Z.

2025.08.04

Japan Current EventsJapanese Internet CultureJapanese Music TrendsJapanese TrendsSocial Media Trends

“Eho Eho”: The Adorably Honest Meme Capturing Gen Z Japan

Discover “Eho Eho,” the viral Japanese meme capturing Gen Z's love for small wins and cozy self-expression. Learn how it started, how it's used, and why it’s spreading fast.

2025.08.01

Buzzwords in JapanJapan Current EventsJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media Trends

“Bijuu Iijan!” – The Japanese Gen Z Phrase That’s Taking Over TikTok

Discover why Japanese Gen Z are shouting “Bijuu Iijan!” on TikTok. Learn the meaning, origins, and how this trendy phrase is used to hype someone's look!

2025.07.30

Buzzwords in JapanJapanese Internet CultureJapanese TrendsPop Culture JapanSocial Media Trends

Ado’s “Hibana World Tour”: A Japanese Pop Phenomenon Going Global

Discover how Japanese pop sensation Ado is taking the world by storm with her Hibana World Tour, bringing J-pop to global audiences from Paris to Los Angeles.

2025.07.11

Japan Current EventsJapanese Music TrendsJapanese Trends