In Japan, traveling isn’t just for people anymore — it’s for their plushies too.
One of the latest kawaii (cute) trends sweeping through Japan is the “nuikatsu” (ぬい活) movement — short for nuigurumi katsudō, or “plushie activities.” And now, hotels are getting in on the action.
🛏️ Plushies Get the VIP Treatment
At Toyoko Inn Osaka Dome, guests can now rent mini beds and pajamas specifically for their plush companions. For just 300 yen (about $2), your favorite teddy bear or character doll can snuggle into a cozy bed beside yours, dressed in a tiny yukata-style robe.
This charming service not only adds a fun and heartfelt touch to your stay, but it also taps into Japan’s deep-rooted culture of emotional connection to beloved objects.
📸 A Hashtag-Worthy Experience
To make things even more engaging, Toyoko Inn encourages guests to post photos of their plushies enjoying the stay with the hashtag #ForYourOshiActivityToyokoInn. Some lucky posters may even receive small gifts as part of the hotel’s campaign.
The trend has gone viral across Japanese social media, with users sharing heartwarming images of their plush friends relaxing, sightseeing, or enjoying breakfast in bed.
💖 More Than Just Cute
While the service may seem whimsical at first glance, it reflects a broader cultural shift in Japan — especially among younger and gender-diverse generations — toward valuing self-care, emotional support, and personalized travel experiences.
“Nuikatsu” is more than play; it’s a lifestyle that blends nostalgia, mindfulness, and creativity.
🌍 What’s Next for Nuikatsu Hotels?
With the success of the Osaka launch, similar plushie-friendly services are likely to pop up in other Japanese cities like Kyoto or Tokyo. Some ideas already circulating include:
- Photo sessions for plushies in traditional tea rooms
- Matching plush & owner sleepwear
- Limited-edition plush accessories sold at hotel gift shops
Whether you’re a devoted plushie collector or just seeking a unique Japan travel story, this trend is one to watch — and maybe even experience for yourself.
Would you sleep better knowing your plushie has a bed too?
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