Marketing Trends

Muji’s “Good Night Blend” Spray Is Going Viral Again in Japan

Muji’s “Good Night Blend” fragrance spray is trending again in Japan. Loved for its calming scent, it’s selling out fast and becoming a social media sensation.

2025.08.28

Buzzwords in JapanJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media Trends

What Japan’s Social Media Really Says About Cosmetic Treatments in 2025

AI analyzed 180,000 Japanese social media posts to rank cosmetic treatments by satisfaction. Discover which procedures are praised—and which spark regret.

2025.08.24

Fashion TrendsJapan Current EventsJapanese Internet CultureJapanese TrendsMarketing Trends

Japan’s 2025 Toy Trend: AI-Powered Robots Leading the Future of Play

Discover Japan’s latest toy trend for 2025: AI-powered robots like Sharp’s “Poketomo.” Learn how generative AI is reshaping toys, from kidult culture to record-breaking market growth.

2025.08.22

Japan Current EventsJapanese TrendsMarketing Trends

Whisper to Control Your AI? Japan’s “Whisphone” Could Be the Future of Voice Interfaces

Discover Whisphone, a Japanese prototype earbud that lets you control AI assistants with just a whisper. Learn how it works, its potential uses, and why it could be the future of private voice interfaces.

2025.08.15

Buzzwords in JapanJapan Current EventsJapanese TrendsMarketing Trends

Japan’s Active Seniors: How the 60+ Generation Is Saving Smart and Living Fully

Discover how Japan’s Active Seniors are redefining retirement with smart savings, community networks, and active living — from senior discounts to time-based currency.

2025.08.14

Japan Culture and HistoryJapan Current EventsJapanese TrendsMarketing Trends

Mysterious Yet Lovable: Why Japan Can’t Get Enough of Myaku-Myaku Again

Japan’s Expo 2025 mascot Myaku-Myaku is back in the spotlight. From “nui-dori” photo trends to viral TikTok videos, find out why this quirky character is winning hearts worldwide.

2025.08.11

Japan Current EventsJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media TrendsTravel Tips

Japan’s Unique Food Delivery Trends: What Uber Eats Reveals About Everyday Life

Discover what Japan’s 2025 Uber Eats trends say about its food culture—from healthy custom soups to late-night ice cream and everyday essentials.

2025.08.10

Food & Drink in JapanJapanese TrendsMarketing Trends

The World Is Drinking Too Much Matcha? Japan Faces a Green Tea Shortage and Price Surge

Discover why Japan is facing a matcha crisis as global demand surges and prices soar. TikTok may be to blame.

2025.08.03

Food & Drink in JapanJapan Culture and HistoryJapanese Internet CultureJapanese TrendsMarketing Trends

“Eho Eho”: The Adorably Honest Meme Capturing Gen Z Japan

Discover “Eho Eho,” the viral Japanese meme capturing Gen Z's love for small wins and cozy self-expression. Learn how it started, how it's used, and why it’s spreading fast.

2025.08.01

Buzzwords in JapanJapan Current EventsJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media Trends

Japan’s Smart Toilets Are Becoming Health Advisors – Meet the New Neorest by TOTO

Japan’s TOTO has launched a smart toilet that analyzes your bowel movements and offers health tips via a connected app. Discover how this high-tech bathroom innovation is revolutionizing gut health.

2025.07.18

Buzzwords in JapanJapan Current EventsJapanese TrendsMarketing Trends