Fashion Trends

Fashion Trends

What Japan’s Social Media Really Says About Cosmetic Treatments in 2025

AI analyzed 180,000 Japanese social media posts to rank cosmetic treatments by satisfaction. Discover which procedures are praised—and which spark regret.
Environmental Awareness

#HigasaDanshi: Why More Japanese Men Are Carrying Parasols in 2025

Discover Japan’s #HigasaDanshi trend: why more men are carrying parasols in 2025, from heatwave health tips to shifting gender norms and sleek designs.
Fashion Trends

Fairy Grunge in Japan: A Dreamy Rebellion Taking Over Gen Z’s Closet

Discover how Japan’s Gen Z is embracing Fairy Grunge—a dreamy blend of grunge and fairycore. Explore the trend's rise on TikTok, Instagram, and local fashion culture.
Fashion Trends

Japan’s Latest Gen Z Fashion Obsession: The Balloon Skirt

Discover the balloon skirt trend taking over Japan in 2025. From TikTok to Harajuku, Gen Z is styling this voluminous piece in fun, versatile ways. Learn how to wear it!
Fashion Trends

AI x Nishijin Weaving: Kyoto’s Traditional Textile Meets Innovation

Discover how AI and Kyoto’s master weavers are collaborating to reinvent Nishijin textiles—preserving tradition through innovation.
Buzzwords in Japan

🌸 Fragrance Shampoo: Japan’s Newest Beauty Craze That Keeps You Smelling Fresh All Day

Discover Japan’s latest beauty trend: fragrance shampoos that leave your hair smelling like perfume without the overpowering scent. Perfect for all-day freshness
Fashion Trends

Stay Cool Like Japan: The Zamst Cool Poncho Trend You Didn’t Know About

Discover Japan's trending summer gear: the Zamst Cool Poncho. A water-activated, lightweight poncho that's perfect for outdoor festivals and summer adventures.
Fashion Trends

💧 Glossy-Eye Contact Lenses: Japan’s New Beauty Obsession in 2025

Discover Japan’s 2025 beauty trend: Glossy-eye contact lenses. These dewy, watery lenses enhance your natural look with a soft glow — perfect for TikTok-worthy selfies and daily elegance.
Buzzwords in Japan

🕰️ Why Japan’s “Shōwa Retro” Aesthetic Is Back—and Hotter Than Ever

From film cameras to vintage cafés, Japan’s nostalgic Shōwa era is making a stylish comeback among Gen Z. Discover the analog trend sweeping the country.
Buzzwords in Japan

The Evolution of Sustainable Fashion: The Fusion of Recycled Materials and Upcycling

Explore the evolution of sustainable fashion, focusing on the fusion of recycled materials and upcycling. Learn how these eco-friendly practices are transforming the fashion industry and paving the way for a more sustainable future.