Buzzwords in Japan

Muji’s “Good Night Blend” Spray Is Going Viral Again in Japan

Muji’s “Good Night Blend” fragrance spray is trending again in Japan. Loved for its calming scent, it’s selling out fast and becoming a social media sensation.

2025.08.28

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Japan’s Gen Z Keeps BeReal. Alive: The Rise of “Authentic Posting” Culture

Discover why Japan’s Gen Z is keeping BeReal at the top of social media trends. Learn how authenticity, casual posting, and digital community shape the future of SNS culture in Japan.

2025.08.23

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Whisper to Control Your AI? Japan’s “Whisphone” Could Be the Future of Voice Interfaces

Discover Whisphone, a Japanese prototype earbud that lets you control AI assistants with just a whisper. Learn how it works, its potential uses, and why it could be the future of private voice interfaces.

2025.08.15

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“Eho Eho”: The Adorably Honest Meme Capturing Gen Z Japan

Discover “Eho Eho,” the viral Japanese meme capturing Gen Z's love for small wins and cozy self-expression. Learn how it started, how it's used, and why it’s spreading fast.

2025.08.01

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“Bijuu Iijan!” – The Japanese Gen Z Phrase That’s Taking Over TikTok

Discover why Japanese Gen Z are shouting “Bijuu Iijan!” on TikTok. Learn the meaning, origins, and how this trendy phrase is used to hype someone's look!

2025.07.30

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Demon Slayer’s Infinite Castle Arc Sparks Frenzy in Japan: A Summer 2025 Blockbuster

Discover why Demon Slayer’s Infinite Castle Arc is Japan's hottest movie this summer. Record-breaking box office, fan reactions, and what's next for Tanjiro and Akaza.

2025.07.25

Buzzwords in JapanJapan Current EventsJapanese Internet CultureJapanese Movie TrendsJapanese TrendsPop Culture Japan

📷 Why Gen Z in Japan Is Obsessed with Disposable Cameras Again

Discover why Japan’s Gen Z is falling in love with Fujifilm’s disposable cameras. From “emoi” vibes to analog storytelling, explore the retro trend lighting up Instagram.

2025.07.24

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Cuddly Comfort: Japanese Hotels Now Offer Beds for Plush Toys

Japanese hotels like Toyoko Inn are embracing the “nuikatsu” trend with mini beds and pajamas for plush toys. Discover the kawaii side of travel in Japan.

2025.07.23

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Gamja-Pang: Korea’s Viral Potato Bread Is Now Trending in Japan

Discover the viral Korean snack “Gamja-Pang” now trending in Japan! This potato-shaped bread is chewy, cheesy, and totally Instagrammable—find out why Gen Z can’t get enough.

2025.07.22

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Step Back in Time: Why Retro Gaming Cafes are Japan’s Next Big Trend

Discover why retro gaming cafes and bars are set to be Japan's hottest trend by July 2025. Dive into a nostalgic world of classic arcades and consoles, perfect for unique experiences and viral social media moments.

2025.07.22

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