Social Media Trends

Japan Current Events

🎵 Japan’s New Viral Dance: “Baibai FIGHT!” by CANDY TUNE

Discover how ILLIT’s “Baibai FIGHT!” has taken over Japanese TikTok with its chocolate-inspired choreography, oshi culture energy, and viral appeal among Gen Z.
Buzzwords in Japan

“Eho Eho”: The Adorably Honest Meme Capturing Gen Z Japan

Discover “Eho Eho,” the viral Japanese meme capturing Gen Z's love for small wins and cozy self-expression. Learn how it started, how it's used, and why it’s spreading fast.
Food & Drink in Japan

Tofa: Japan’s Silky Plant-Based Dessert Taking Over Trendy Cafés

Discover Tofa, a silky soy-based dessert trending in Japan. Light, healthy, and beautifully presented—perfect for café lovers and wellness food fans.
Buzzwords in Japan

“Bijuu Iijan!” – The Japanese Gen Z Phrase That’s Taking Over TikTok

Discover why Japanese Gen Z are shouting “Bijuu Iijan!” on TikTok. Learn the meaning, origins, and how this trendy phrase is used to hype someone's look!
Japan Culture and History

“Grave of the Fireflies” Hits Netflix Japan—Here’s Why It’s Going Viral Again

Studio Ghibli’s emotional masterpiece “Grave of the Fireflies” is now streaming on Netflix Japan and in 190+ countries. Here’s why it’s trending again in 2025.
Buzzwords in Japan

Cuddly Comfort: Japanese Hotels Now Offer Beds for Plush Toys

Japanese hotels like Toyoko Inn are embracing the “nuikatsu” trend with mini beds and pajamas for plush toys. Discover the kawaii side of travel in Japan.
Buzzwords in Japan

Gamja-Pang: Korea’s Viral Potato Bread Is Now Trending in Japan

Discover the viral Korean snack “Gamja-Pang” now trending in Japan! This potato-shaped bread is chewy, cheesy, and totally Instagrammable—find out why Gen Z can’t get enough.
Buzzwords in Japan

🌸 Fragrance Shampoo: Japan’s Newest Beauty Craze That Keeps You Smelling Fresh All Day

Discover Japan’s latest beauty trend: fragrance shampoos that leave your hair smelling like perfume without the overpowering scent. Perfect for all-day freshness
Japanese Internet Culture

Whoo: Japan’s Casual Location-Sharing App Catching on with Gen Z

Discover whoo, Japan’s latest Gen Z favorite app for real-time location sharing. Learn how it’s changing the way teens connect and meet up.
Easy Meal Prep

🥬 Viral Japanese Recipe: Lettuce-Only Rolls with Spicy Scallion Sauce

Discover why this simple lettuce roll recipe is going viral in Japan! Made with just lettuce and a spicy scallion sauce, it’s healthy, low-carb, and surprisingly delicious.