Japanese Internet Culture

Buzzwords in Japan

How Short Dramas are Revolutionizing Brand Marketing on Social Media

Discover how short dramas on platforms like YouTube Shorts are transforming brand marketing in Japan. Explore successful examples and learn why this trend is capturing the attention of audiences and brands alike.
2025.06.18
Buzzwords in JapanJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media Trends
Buzzwords in Japan

The Viral Trend: #愛スクリームチャレンジ (AiScReam Challenge) on TikTok

Discover the viral #愛スクリームチャレンジ on TikTok! Learn how to participate in this fun, upbeat challenge, and join the growing trend with easy dance moves and catchy tunes.
2025.06.14
Buzzwords in JapanJapanese Internet CultureJapanese TrendsPop Culture JapanSocial Media Trends
Buzzwords in Japan

The New Wave of “〇〇界隈” (〇〇-Kaiwai) in Japan — What’s “Furo Cancel Kaiwai” and Why Is It Trending?

If you’ve ever dived into Japanese internet culture or social media, you might have come across the term 「〇〇界隈」 (〇〇-kaiw...
2025.06.14
Buzzwords in JapanJapanese Internet CultureJapanese TrendsPop Culture JapanSocial Media Trends