Japanese Internet Culture

Muji’s “Good Night Blend” Spray Is Going Viral Again in Japan

Muji’s “Good Night Blend” fragrance spray is trending again in Japan. Loved for its calming scent, it’s selling out fast and becoming a social media sensation.

2025.08.28

Buzzwords in JapanJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media Trends

Kokuhō (National Treasure): The Japanese Film That Crossed the 10 Billion Yen Mark

Discover how Kokuhō (National Treasure) became Japan’s first live-action hit in 22 years to surpass 10 billion yen, fueled by social media buzz.

2025.08.27

Japanese Internet CultureJapanese Movie TrendsJapanese TrendsSocial Media Trends

What Japan’s Social Media Really Says About Cosmetic Treatments in 2025

AI analyzed 180,000 Japanese social media posts to rank cosmetic treatments by satisfaction. Discover which procedures are praised—and which spark regret.

2025.08.24

Fashion TrendsJapan Current EventsJapanese Internet CultureJapanese TrendsMarketing Trends

Japan’s Gen Z Keeps BeReal. Alive: The Rise of “Authentic Posting” Culture

Discover why Japan’s Gen Z is keeping BeReal at the top of social media trends. Learn how authenticity, casual posting, and digital community shape the future of SNS culture in Japan.

2025.08.23

Buzzwords in JapanJapanese Internet CultureJapanese TrendsSocial Media Trends

Japan’s First Yen-Pegged Stablecoin: JPYC Set to Launch in 2025

Japan’s first yen-pegged stablecoin JPYC is set to launch in 2025, backed by deposits and government bonds. Discover its impact on global digital finance.

2025.08.21

Japan Current EventsJapanese Internet CultureJapanese TrendsTravel Tips

Japan’s “Oshikatsu” Boom: From Everyday Fandom to Quirky Devotion

If you follow Japanese pop culture online, you might have seen the word 推し活 (oshikatsu), which literally means “support ...

2025.08.13

Japan Culture and HistoryJapan Current EventsJapanese Internet CultureJapanese TrendsPop Culture JapanSocial Media Trends

#HigasaDanshi: Why More Japanese Men Are Carrying Parasols in 2025

Discover Japan’s #HigasaDanshi trend: why more men are carrying parasols in 2025, from heatwave health tips to shifting gender norms and sleek designs.

2025.08.12

Environmental AwarenessFashion TrendsJapan Current EventsJapanese Internet CultureJapanese TrendsSocial Media TrendsTravel Tips

Mysterious Yet Lovable: Why Japan Can’t Get Enough of Myaku-Myaku Again

Japan’s Expo 2025 mascot Myaku-Myaku is back in the spotlight. From “nui-dori” photo trends to viral TikTok videos, find out why this quirky character is winning hearts worldwide.

2025.08.11

Japan Current EventsJapanese Internet CultureJapanese TrendsMarketing TrendsSocial Media TrendsTravel Tips

Japan’s Hottest Summer Ever: Global Comparison and How People Are Staying Cool

Japan is enduring its most extreme summer yet, with temperatures reaching 41.8°C. Discover how it compares globally, how it’s impacting agriculture and tourism, and what locals are doing to survive—from cold brew tea to wearable cooling ponchos.

2025.08.09

Environmental AwarenessJapan Current EventsJapanese TrendsSocial Media TrendsTravel Tips

Why Japan’s Convenience Store Parfaits Are a Must-Try: The Rise of Famima’s “The Parfait” Series

Explore why Famima's “The Parfait” series is winning over dessert lovers in Japan. From rich layers to café vibes at home, discover the appeal of konbini parfaits.

2025.08.08

Food & Drink in JapanJapan Current EventsJapanese Internet CultureJapanese TrendsSocial Media TrendsTravel Tips