Food & Drink in Japan

Japan’s Unique Food Delivery Trends: What Uber Eats Reveals About Everyday Life

Discover what Japan’s 2025 Uber Eats trends say about its food culture—from healthy custom soups to late-night ice cream and everyday essentials.

2025.08.10

Food & Drink in JapanJapanese TrendsMarketing Trends

Why Japan’s Convenience Store Parfaits Are a Must-Try: The Rise of Famima’s “The Parfait” Series

Explore why Famima's “The Parfait” series is winning over dessert lovers in Japan. From rich layers to café vibes at home, discover the appeal of konbini parfaits.

2025.08.08

Food & Drink in JapanJapan Current EventsJapanese Internet CultureJapanese TrendsSocial Media TrendsTravel Tips

Hojicha Latte: Japan’s Summer Favorite Returns Stronger Than Ever

Discover why Hojicha Latte remains a popular summer drink in Japan. Learn where to try it, from trendy cafés to Lawson convenience stores, and how it blends health, flavor, and culture.

2025.08.06

Food & Drink in JapanJapanese TrendsTravel Tips

The World Is Drinking Too Much Matcha? Japan Faces a Green Tea Shortage and Price Surge

Discover why Japan is facing a matcha crisis as global demand surges and prices soar. TikTok may be to blame.

2025.08.03

Food & Drink in JapanJapan Culture and HistoryJapanese Internet CultureJapanese TrendsMarketing Trends

Tofa: Japan’s Silky Plant-Based Dessert Taking Over Trendy Cafés

Discover Tofa, a silky soy-based dessert trending in Japan. Light, healthy, and beautifully presented—perfect for café lovers and wellness food fans.

2025.07.30

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Gamja-Pang: Korea’s Viral Potato Bread Is Now Trending in Japan

Discover the viral Korean snack “Gamja-Pang” now trending in Japan! This potato-shaped bread is chewy, cheesy, and totally Instagrammable—find out why Gen Z can’t get enough.

2025.07.22

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🍰 Japan’s Latest Viral Trend: 4-Ingredient Desserts by a TikTok Star

Discover Japan’s hottest TikTok food trend — 4-ingredient desserts by syun cooking. Easy, cute, and perfect for beginners. Try these simple sweets at home!

2025.07.17

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Rosé Sake: Japan’s Pink-Hued Summer Drink You Need to Know

Discover rosé sake, Japan’s newest summer sensation. With its soft pink hue and refreshing flavor, this modern sake is perfect for wine lovers and trendsetters alike.

2025.07.16

Food & Drink in JapanJapan Culture and HistoryJapanese Trends

Japan’s Summer Refreshment Trend: Sustainable Cold Brew Tea 🌱🍵

Discover how cold brew tea (mizudashi-cha) is becoming Japan’s go-to summer drink. Learn about eco-friendly brands, brewing tips, and why this traditional tea fits modern sustainable lifestyles.

2025.07.10

Food & Drink in JapanJapanese Trends

🥬 Viral Japanese Recipe: Lettuce-Only Rolls with Spicy Scallion Sauce

Discover why this simple lettuce roll recipe is going viral in Japan! Made with just lettuce and a spicy scallion sauce, it’s healthy, low-carb, and surprisingly delicious.

2025.07.04

Easy Meal PrepFood & Drink in JapanJapanese Internet CultureJapanese RecipesJapanese TrendsSocial Media TrendsVegetable-Based Dishes