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Buzzwords in Japan

🕰️ Why Japan’s “Shōwa Retro” Aesthetic Is Back—and Hotter Than Ever

From film cameras to vintage cafés, Japan’s nostalgic Shōwa era is making a stylish comeback among Gen Z. Discover the analog trend sweeping the country.
Easy Meal Prep

Japan’s Addictive Trend: “Mūchū 〇〇” (Infinite Marinade)

Discover Mūchū Chicken, Japan’s viral "infinite marinade" recipe featuring juicy chicken thighs in a savory scallion-garlic sauce. Easy to make, addictive to eat—perfect for your next meal prep!
Buzzwords in Japan

How Short Dramas are Revolutionizing Brand Marketing on Social Media

Discover how short dramas on platforms like YouTube Shorts are transforming brand marketing in Japan. Explore successful examples and learn why this trend is capturing the attention of audiences and brands alike.
Japanese Trends

Japan’s Walk‑Through Ticket Gate Revolution: A Glimpse into the Future

Japan is transforming train travel with walk-through, touchless ticket gates using facial recognition and mobile data. Discover how Osaka Metro and JR East are leading this tech revolution.
Buzzwords in Japan

The Viral Trend: #愛スクリームチャレンジ (AiScReam Challenge) on TikTok

Discover the viral #愛スクリームチャレンジ on TikTok! Learn how to participate in this fun, upbeat challenge, and join the growing trend with easy dance moves and catchy tunes.
Buzzwords in Japan

The Evolution of Sustainable Fashion: The Fusion of Recycled Materials and Upcycling

Explore the evolution of sustainable fashion, focusing on the fusion of recycled materials and upcycling. Learn how these eco-friendly practices are transforming the fashion industry and paving the way for a more sustainable future.
Buzzwords in Japan

The New Wave of “〇〇界隈” (〇〇-Kaiwai) in Japan — What’s “Furo Cancel Kaiwai” and Why Is It Trending?

If you’ve ever dived into Japanese internet culture or social media, you might have come across the term 「〇〇界隈」 (〇〇-kaiw...
Food & Drink in Japan

Japan’s Buzzing Beverage: The Rise of Craft Cola

Japanese Craft Cola is taking Tokyo by storm with its natural ingredients and bold, refreshing flavors. Discover where to try this viral drink and why it's becoming a must-have for visitors to Japan.
Easy Meal Prep

Japan’s Viral “Whole Carrot Salad” – The Healthy, Aesthetic Recipe Taking Over YouTube Shorts

Discover Japan’s trending Whole Carrot Salad with egg and tuna — a healthy, protein-packed dish featuring shio-koji or a yogurt-lemon twist. Ready in 10 minutes!