Every summer, fireworks light up the night skies across Japan—but this year, they’re also lighting up TikTok feeds. In summer 2025, traditional Japanese fireworks festivals (花火大会 or hanabi taikai) are not only back in full swing after years of pandemic-related cancellations, but they’re also making waves online. On TikTok Japan, the hashtag #花火大会 has seen a 270% increase in usage compared to last year, marking it as one of the most viral seasonal trends of the moment.
🌸 The Return of Tradition
For the first time since the COVID-19 pandemic, many beloved festivals like the Kamakura Fireworks Festival, Hiroshima Dream Port Fireworks, and Miyajima Water Fireworks have returned in their full traditional format. These festivals were either canceled or downsized for several years—but 2025 marks a symbolic return to pre-pandemic normalcy. This resurgence has fueled a sense of collective nostalgia, with creators and audiences alike eager to capture the magic of Japan’s summer evenings.
📱 TikTok’s Summer Obsession
According to internal analytics and trend trackers, TikTok Japan has seen:
- A 270% year-on-year increase in posts tagged with #花火大会
- A rise in related tags such as #夏祭り (#SummerFestival) and #浴衣コーデ (#YukataStyle)
- Engagement peaks around weekends when major fireworks events are held
The videos range from cinematic slow-motion captures of exploding fireworks, to couples in traditional yukata outfits, to emotional reactions from first-time attendees—including international visitors.
🔥 Why It Matters Now
The popularity of fireworks on TikTok isn’t just about aesthetics. It’s about:
- Post-COVID celebration: After years of restrictions, people are rediscovering the joy of gathering.
- Cultural pride: Japanese creators are showcasing traditional summer culture to the world.
- Social reach: Leveraging trending hashtags like #花火大会 helps content appear on the coveted “For You Page,” leading to wider visibility.
In fact, even TikTok Japan has leaned into the movement, hosting #TikTok夏祭り livestream campaigns and partnering with local creators to cover regional festivals.
🎇 Discover the Story Behind Japan’s Fireworks
Want to learn more about the cultural and historical significance of hanabi in Japan? Check out our in-depth feature:
In Summary
Japanese fireworks festivals in 2025 are more than just events—they’ve become symbols of resilience, tradition, and digital storytelling. As they once again illuminate Japan’s night skies, they also inspire millions of creators to share the glow with the world, one TikTok at a time.
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