Move over, matcha—Japan’s latest beverage trend is blushing pink and sparkling with new possibilities. Meet Rosé Sake, the eye-catching, refreshing new wave of Japanese rice wine that’s making waves across trendy bars and social media.
What Is Rosé Sake?
Rosé sake is a modern twist on traditional Japanese sake, crafted using red rice, pink koji, or infused with natural botanicals like hibiscus or rosehip. The result? A beautifully pale pink beverage with light acidity and subtle fruity notes—perfect for summer sipping.
Unlike classic sake’s umami-forward profile, rosé sake offers a brighter, more wine-like character, making it appealing to both sake lovers and wine enthusiasts alike.
Why It’s Trending Now
- Visual Appeal: Its delicate pink hue and elegant packaging make it a social media favorite. Influencers across Japan are capturing it in scenic gardens, rooftop gatherings, and minimalist interiors.
- Easy to Drink: With a lower alcohol content (typically around 8–12%), it’s a smooth, accessible option for casual drinkers or sake newcomers.
- Perfect Pairings: Great with citrusy salads, sushi, light cheeses, or even seasonal desserts—rosé sake is versatile and summer-ready.
Notable Rosé Sake Brands from Japan
Here are some standout breweries and their signature rosé sake offerings:
- 🍶 Rokkasen “Hitotoki Rosé” (Yamagata)
Crafted with red rice, this sparkling rosé sake is light, fruity, and slightly effervescent. It’s perfect for toasts and summer celebrations.
rokkasen.co.jp - 🍶 Suwa Izumi “Yakamihime” (Nagano)
Elegant and softly acidic, this sake is made with a unique pink koji mold and pairs beautifully with delicate dishes.
suwaizumi.jp - 🍶 Yonetsuru “Kaho Rosé” (Yamagata)
A still (non-sparkling) rosé sake with floral notes and a gentle tartness, perfect for sipping chilled on a warm day.
shop.yonetsuru.com
Where to Buy It
While still relatively new outside Japan, specialty stores and sake-focused bars in cities like New York, San Francisco, and LA are beginning to import limited batches.
You can also explore online retailers like Tippsy or Saketora for curated selections of Japanese rosé sake (though availability may vary).
Final Sip
Rosé Sake blends Japanese craftsmanship with global flair, offering a light, elegant, and photogenic drink for summer 2025. Whether you’re toasting at brunch or relaxing on your balcony, it’s a trend worth tasting.


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